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e-commerce

How E-Commerce Affects the Wholesale Industry

It is no secret that e-commerce is taking over the wholesale industry. This widespread disruption is causing every wholesaler, importer, manufacturer, distributor, and retailer to utterly redefine their marketing strategy. This dramatic shift is...

Which is Better: Print or Digital Catalogs?

Which is Better: Print or Digital Catalogs?

Printed or digital catalogs? The product catalog is essential to b2b business now. They are as significant and operational now as they have ever been. It is essential to provide the concrete experience that connects the consumer to the brand. When...

How Are Consumer Emotions Powerful in B2B Marketing?

How Are Consumer Emotions Powerful in B2B Marketing?

You will be surprised to know that all the strategies, business models, research and analytics won’t do much if the emotions of your customers aren’t triggered in B2B marketing. Have you ever made an impulsive purchase just because you were under...

Achieve Your ROI By Using a Social Networking Platform

Achieve Your ROI By Using a Social Networking Platform

Different b2b companies and businesses are using social media sites for their product marketing and brand awareness. Social media networks provide you with the edge to identify your target audience and successfully target them. Social media...

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