Victoria Billones, is a staff writer for SeeBiz. She has a Bachelor of Arts in Political Science at De La Salle University in Manila, Philippines, where she had written on various world and national issues. Her background includes journalism, research, fact-checking and data analysis. She has previously worked as a contributing writer for ArtVoices Magazine, as well as a producer for broadcasting and media productions.
A common trend that we’re seeing recently is the re-emergence of the subscription sales model. What was once only exclusive to cable and print publications has now become a familiar face in the market. The success of streaming services demonstrates...
In this blog, we talk a lot about how the landscape of commerce is changing. This change is directly related to the diversification of the consumer. Businesses are finding it increasingly difficult to adapt to market demands. It becomes more and...
Let’s face it, there are about five thousand books on business strategies. They have been visualized endlessly but all of them are designed to help you run and grow your business efficiently. While we can go into all of them, instead we’ll...
In a previous article, we talked about the strength of branding in a niche market. For one, products that fall under this category have less competition. The market does not have a lot of alternatives to the product. Another lies in the strength of...
It is a common case among startup businesses that one of the lessons learned within the first year is that costs are always far more than you would expect. This reveals a universal and age-old truth about enterprising: You need to spend money to...
Figuring out your business strategy also comes with the key understanding that even the best product lineup cannot please everybody. It’s a fact. In business, as in life, you can’t please everybody. Marketing 101: You can’t be everything to...
All too often, the word “competition” is perceived as having a stigma attached to it. It is seen as a rivalry, something to contend with, to defeat in a neck-and-neck race of becoming number one within an industry where everybody’s trying to do the...
Competing for Attention The 21st century has become a hotbed for the development of breakthrough technology. These developments are revolutionizing how we interact with each other. They are changing how we shop, how we learn, and how we consume...
The air is ripe with desert heat and in a few days, the temperatures will soar as thousands flock to the convention centers in anticipation of the Las Vegas Liberty Fashion Fair. It is August in Las Vegas. Each industry attendee and exhibitor will...
A wise man once made a sound observation that disappeared through the sands of time. He said the purpose of business is to create a customer. Then it follows that business has only two basic functions. These basic functions are marketing and...
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