A study conducted by Forbes, it was revealed that b2b companies adapting digital transformation are producing 8% more revenue as compared to the ones following traditional ways of doing business.
This shows, b2b marketers, who wish to see their business succeed, should optimize digital transformation to aid the customer journey. Many b2c companies have adopted this shift in order to provide excellent customer experience. Whereas b2b companies require time to go for new trends. Digital transformation is one of the transformative shifts that can help get business on board. But with the change of time, the digital transformation is moving every gap that can risk B2b company from getting left behind.
Earlier, b2b digital transformation was focused on improving efficiency but now it is focusing more on improving customer behavior. To put it simply, B2b companies sell directly to their users through an e-commerce platform that is why it requires updated systems and omnichannel experience. But this is only possible if b2b marketers choose a digital-first approach. Due to the fact, it offers every simple, digital solution to create a solid, frictionless and seamless experience.
Artificial, is one of the latest benefits of cloud computing. After AI automation is set, it provides leverage to the b2b marketers with wide-ranging benefits. Such as personalized marketing, customer service, operational automation, inventory management, and recruitment. This quick and easily deployable system overall helps in getting customer loyalty and improve sales. It offers real-time assistance to a high number of customers throughout the day. Also, AI help identifies browsing habits and purchasing behavior patterns in customers through the improved personalized shopping experience.
Of course, one of the biggest advantages that cloud-based AI offers is that it quickly provides businesses with previously unexplored insights that help get an advantage in the marketplace. It gathers customer patterns and upon that it predicts the demand for the product and its want. By automating artificial intelligence, save time and make it easy to predict the outcomes of your business.
Marketing and Sales Alignment
According to studies, businesses that align sales and marketing, achieve a three-year profit, 27% faster and close 38% more deals. When marketing meets sales at one single platform, it becomes easy to know what the customers are asking for. Automating sales and marketing at one platform help business with a lot of open-ended tools that aid customers in making informed decisions.
Now businesses can address the customer’s pain points through crafted content. The high-value content helps you effectively understand your consumer needs and wants by segmenting them according to their age, demographics, etc. Also, when sales reps hunt a targeted consumer it is a win/loss situation. It often becomes difficult for them to maintain a constant follow-up which in result can cause a failure in closing a strong sale.
Upon automating platform you help your customer make informed decisions which convert prospects into customers through a well-planned, cohesive strategy. According to studies, B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth and 27% faster three-year profit growth. Another study concluded, aligning sales and marketing relationships grow revenue 32% faster.
Effective Data Analytics
Analytics is what driving b2b businesses. Analytics improve field operations, productivity, and efficiency and optimize the business workforce in a way that helps meet customer needs. Optimizing analytics with e-commerce platform design and control business operations. With analytics, you can reshape your business revenue and drive sales more effectively. Analytics, enable segmentation which groups customer data according to their age, range, location, shopping habits or product usage. This opportunity opens the gate to better understand why customers leave and what improvements are needed in target retention campaigns that can cause the most risk of leaving.
When you make necessary improvements with the help of metrics gathered from analytics, you make business more profitable and increase customer base. This is why it is important to consider adding analytics information if you look to inspire meaningful action in your business. With effective data analytics, integrate and understand what data you need to, tailor your research, apply insights, fix problems and improve your business in the future.
Virtual Reality Sampling
Today customers are well knowledged and they prefer virtual sampling of the product they tend to buy. Optimizing your business with VR technology allows your consumers to wander through a virtual store than getting stuck at one static product page. The interactive marketing presentations, encourage customers to choose the virtual product over the real-life product.
However, in virtual reality, the speed of the market is also accelerated. Virtual showrooms give e-businesses a competitive edge, such as the products created, are kept in secrecy. Considering virtual reality also saves production costs. The product feedbacks by the consumers help get a product ready for the market before it is actually created for the market to buy. Moreover, when virtual reality is added to an e-commerce store it spares customers from wading through products they probably don’t want to buy. Rather it personalizes their experience and provides them with exactly what they are looking for.
When the virtual world immerse experience keeps the customer-focused it helps customers try the product in the form of a test. Augmented reality recreates real-world scenes and shows where a product will need to be used. Keeping this in mind, VR benefits both consumers and your e-commerce business. It wholly immerses experience and keeps consumers focused on your brand. Which in return provide your e-commerce store with more promising sales.
Choosing an omnichannel strategy helps you win customer confidence and loyalty in every way. An omnichannel platform benefits your business to keep track of your customers. The seamless flow on the customer’s journey empowers them to interact with them the company in a more natural way. When a brand responds to customer’s demand in the desired way, it increases customer satisfaction level overall. Omnichannel creates new opportunities and make customers feel more independent. When you deliver what your customer is expecting from your brand you set everything right for your business meaning you don’t spend time digging into their data to get insights on how users interact with your brand. In fact, you position your brand as an influencer, designed to deliver the type of content which falls most close to the user’s interest.
This way, through effective feedback, you get to know your customer journey before even getting started with them. A customer when sharing opinions regarding his personal experience. He, indirectly help business cater to customer needs more effectively because he directly points out, what is the need of the customer. In the present time, the millennials shop with a totally different approach. They use almost around 10 sources before thinking to make a purchase. In the given scenario, feedbacks open gates for great opportunities for business.
An effective omnichannel distinguishes your business from others via offering them personalized offers that reflect their specific needs.
Email Marketing Trends
Email marketing use is getting more preference in the coming future. This technology is already helping b2b marketers to stay on top of the game. Email personalization is very important, the world is moving toward customer-centricity by the time it acquires more subscribers. It uses the data, gained from email preferences, purchase history, browsing behavior, etc to yields a higher click-through rate. With the rise of artificial intelligence, it has become easy to understand correlations and identify trends. Artificial intelligence is helping marketers write highly converting emails to boost conversions. It contains images carousels, quizzes, etc that allow the users to interact with the brand in a more effective way.
It is worth noting that personalized email is one big step to give your subscriber a higher chance to make a purchase from your brand. Giving the customer a direct line to your inbox develops your brand identity. According to studies, email generates around $37B in sales annually. This clearly depicts, when you draft a perfect email it surely doesn’t go unnoticed.
Today, millennial’s buying approach has shifted. They don’t want to be sold rather they want to make a purchase from the brands that fulfil their terms and they want to buy across different marketing channels. Personalization is the factor that is driving the market. They want personalization wherever they may be; on social media, email, or in-person. When you personalize b2b networking website, you display a single, one size fits all experience based on visitor’s characteristics. The basic purpose of doing so is to keep the customer engaged when he visits your website.
For example, when a user lands on your website page he is not looking for a generic and boring experience. Instead, he longs for an experience that urges him to take the plunge. Such as, when he visits your site, he should be able to watch a demo of product or site and lastly initiate a final conversation to make signup. Personalization, touch certain points of the user experience that demands the implementation of customization. When a customer experience a warm, welcoming and individualized experience from a website, it increases his loyalty level. A study founded that 79% of customers buy from a brand that shows they care about them. In this matter, personalization uses every tool that makes humans brand loyal.
A podcast is the best marketing tool that helps connect with customers on a more personal level anytime, anyplace. Podcasts help your business reach out to new users by giving them an insight into what your business looks like. Your business can build effective relationships with the users without having them step into your office. Doing so, you can help your customers feel a connection with the person that they are buying from. As a result, your business builds solid relationships with your customer and help you sell more products in the long run.
Podcasts, able listeners to go and be able to comprehend much information through a relaxed and detailed conversation than through a traditional blog post which requires extra time. With advanced modern technology, mostly podcasts are laser-focused. They prevent content saturation and make it high quality. Having a podcast is a true blessing because it not only benefits in hosting services with a quick description but improves the overall speaking skills of the user when discussing the products and services.
If you are trying to obtain buy-in for your business, you cannot accomplish this until you personalize content for them. According to a content marketing institute, 89% of b2b marketers use content marketing in their overall marketing strategy. They believe content is the key to the success of any business. Effective and educated content drives traffic to your website and demonstrates what your brand has to offer. It answers the needs of the customers and consequently draws leads to one’s website. In present times, customers prefer a direct search. They use such sentences that contain specific keywords that not only help drive visitors directly to the website page but help outrank competitors. This technique also helps businesses remarket the product again to the right audience at the right time.
This continuous production of quality content shows customers that you are listening to them. Also, it increases the chances of up-selling and cross-selling. A survey founded, 83% of b2b marketers make social media a major tactic in their content marketing strategy. This strategy leverages your customers to constantly follow your brand on the other social mediums as well. As a result, your business gains new followers that appreciate the content and value you provide.
Right now, marketers have the choice to lead, follow or lag. But one thing is for certain if the online business wants its sales to grow. They should follow the mentioned efficient processes. It will not only reduce the number of lost leads and sales but will also lower the costing. It would not be wrong to say that digital transformation is surely the future of b2b business and b2b customer experience.
Slowly but surely, the b2b industry is in some ways catching up to B2C in the years to come. It is the right time to better understand, predict and react to changes and uncertainties. Remember, the sooner you adopt these strategies the bigger competitive edge your business will accomplish.
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