It is a common case among startup businesses that one of the lessons learned within the first year is that costs are always far more than you would expect. This reveals a universal and age-old truth about enterprising: You need to spend money to make money. You need to invest in certain aspects of your business in order to rack up sales. One of these key aspects is your marketing budget.
Marketing is an area that is pivotal to profitability. It is the bridge that integrates your brand and your consumers through your product. This bridge is your branding voice and branding position. Good marketing is having an understanding of the landscape. Everything from the consumers, to the industry environment, as well as, your competitors.
It’s about projecting a message from your company that responds to the market landscape. This type of messaging can heavily influence your return of investment. This is why investing in the right marketing tools crucial for the growth of your business.
Build Your Marketing Foundations
The U.S. Small Business Administration suggests using 7 to 8 percent of your gross profit for marketing and advertising, assuming that your business is earning less than $5 million annually in sales. For new companies, the budget allocation for marketing increases from 12 to 20 percent. Traditionally, the budget for marketing foundations include:
- Having an online presence: websites, social media, and digital content production
- Advertising: everything from print to digital that will be circulated terrestrially and online
- Print materials: Flyers, print catalogs, and direct mail
It makes sense. It makes sense when you’re the new kid on the block. In this case you want heightened brand awareness. “68% of all b2b marketers say they’ve used content marketing successfully to build credibility with their audience.” These multichannel methods that promote the use of traditional marketing methods. And there’s nothing wrong with that. The reason why it’s the go-to resource for most businesses, because they are tried and proven methods to reaching target demographics. They know it works.
However, there is an underlying truth to traditional marketing that is even more relevant today: it’s expensive. With the availability of better and more-cost efficient tools, a multichannel approach can result in having a disconnected branding message that might not translate as well, and as consistently, across a variety of platforms.
Eliminate Third Party Costs with SeeBiz
Enter SeeBiz. It was created with the intention of streamlining the traditional methods of b2b marketing. Our founders noticed that the multi-industry landscape didn’t allow for small businesses to thrive because of large and recurring marketing costs. So we sought out a better approach.
In a recent survey, researchers found that 87% of b2b marketers allocate their budget on email campaigns and 61% of them use this budget for in-person events. With the SeeBiz digital platform, you are joining a global network of manufacturers, suppliers, distributors, and vendors. When you invite your contacts, you can ensure that whenever you make company announcements about new launches or in-store events, they will be quickly notified.
By posting your product lineup and creating a digital catalog, which you can price accordingly by group or by tier, you are saving overhead costs on reprints and redesigns. Create email campaigns within the platform, so that when you make updates and revisions, your contacts are always up-to-date.
You can also create email campaigns within the platform with easy to use email templates. When you join SeeBiz, you are scraping off an entire chunk of your marketing costs. This effectively eliminates the necessity for third party software and long lead times associated with additional services.
Keep track of your competition, as well as, connect and discover other vendors to expand your network. Our platform was created to adapt to your business model. You can reach your marketing goals, while building online visibility and cutting recurring costs.
Join SeeBiz today and see your business grow!